A positive company image makes an approachable well-being specialist
Crossdental is a family-owned dental clinic in Ylä-Savo. It offers help to all kinds of dental problems.
The services include
- general dental care
- aesthetic dental care
- malocclusion treatment
- implants and oral surgery
- tooth whitening
- dental hygienist services
- occupational dental care
- children’s dental care
- dental care under general anaesthesia.
Crossdental’s entrepreneurial couple set up their dental clinic at a time when there was need for dental services in the Iisalmi area. To make it easier for customers to find their services, the clinic needed a clear identity that would portray its personality, expertise and customer benefits. After analysing the needs, Seven-1 created a brand package including a logo, company image and a corresponding web site along with ad templates.
Active marketing brings results
Since the new company image was launched Crossdental and Seven-1 have built a lasting relationship. Crossdental is an active marketer and verbalises what they need. Seven-1 then makes suggestions and ready-to-use materials. Crossdental’s marketing says what services they offer, and that regular visits to the dentist are important. Seven-1 has planned the clinic’s campaigns according to their needs and generated ads and brand products, among others.
“We expected good service from an ad agency and Seven-1 has delivered that without exceptions. The distance between Iisalmi and Rovaniemi has never been a problem. The visual quality of adverts and other material has been good. It speaks to us here at Crossdental clinic as well as to our customers.
The web pages that Seven-1 made us have received plenty of positive feedback. Our services have also been advertised a lot in printed media, and the newspaper ads have really been noticed by people. We are also very pleased with the projects! Many of our clinic’s customers have said that they’d seen our ad and then booked an appointment.” Anu and Ville Vierola, entrepreneurs at Dental Clinic Crossdental.