MYYNTISAUNA GENERATES PUBLICITY TO A NEW COMPANY
Palsatech Oy, established in 2014, has developed a unique service concept for the needs of ore mining and the mining industry. Palsatech has turned large investments in the field of geology into purchasable services. It also offers complete service packages for projects including know-how and equipment. Palsatech provides handling and logging of drill core samples, geotechnical measurement and geological reporting, geochemical sample projects and geophysical ground magnetic and UAV measurements. The company also prepares and carries out drilling and after cleaning.
As a new company Palsatech needed tools in marketing and selling its services. We laid the foundation together in Myyntisauna Mini where Seven-1 and Palsatech discussed the company, product and customer, customer needs, the customer’s costs in terms of time and finances and what the customer needed to do in order to acquire the product and benefit from it. The goal was to find any obstacles between the sales and the purchase situation and remove them by using effective communications. We used the company’s ideas to produce a clear and compelling sales pitch, thus creating a sales message that considers the customer’s benefits: Cut your investments, buy results.
”We are happy with the outcome. The best part of the process was the ”sauna service” where we planned our marketing. I believe that particularly this service shaped our marketing so that it represents us, and this service helped a new entrepreneur in making a marketing plan.” Mika Alasuutari, CEO.
IMAGE MAKES YOU STAND OUT FROM THE COMPETITION AND CREATES BRAND AWARENESS
Palsatech also needed a company image which makes it stand out from the competition and speak to the target group, also keeping the customers aware of the company. The planning started from concepts of clarity, individuality, positivity and familiarity. When the visual look is uncomplicated, the company feels trustworthy, friendly and approachable. To the image Seven-1 added Palsatech’s expertise, personality and strengths. The green colour is a reference to nature, and the three round shaped of the logo refer to the company’s name; palsa which means an oval frost heave
The new company image is seen on logos, business cards, adverts, roll-ups, product cards, Word and PowerPoint templates and web pages.
”With the marketing package with got a big push forward. All the goals concerning the content were achieved, the visual look etc. was well-designed and this was definitely a positive thing.” Mika Alasuutari, CEO.